Nuffield Health
Assisted Conception Awareness Campaign

Spunk, jizz, sex wee… whatever you call it, the UK’s sperm banks are currently 500 donors short of their annual tally. Nuffield Health, with Glasgow hospital, is tackling this shortfall with press ads in Scottish publications. This campaign builds on the insight that men like the idea of passing on their skills and talents through their DNA.

  • _ Design
  • _ Model-making
  • _ Photography
  • _ Retouching